Privacy Policy

Privacy Policy

For Soul Factory It has always been important that your personal information that we store is well protected. On May 25, 2018, the GDPR law entered into force. It then replaced the previous Personal Data Act (PUL) and GDPR places even higher demands on us as a company when we collect and store personal data. Here you can read about how Soul Factory handles your personal information. Feel free to contact us at [email protected] if you have any questions.

Personal information

By shopping at B.D Sweden AB / Soul Factory, you accept our privacy policy and our processing of your personal data. We protect your privacy and do not collect more information than necessary to process your order. We never pass on your information to third parties without a legal basis.

B.D Sweden AB / Soul Factory is responsible for the processing of personal data that you have provided to us as a customer. Your personal data is processed by us to be able to handle your order and in those times when you have requested newsletters or promotional offers - to be able to adapt the marketing to your individual needs.

The information below is a summary of how we store and process your data in accordance with the Data Protection Regulation (GDPR).

What is personal data?

Personal data is all information that can be directly or indirectly attributed to a person. This can be, for example, name, address, social security number, e-mail and telephone number.

What information is stored, when / how is it collected and on what legal basis

Deliver an ordered / purchased product or service and handle payments

To be able to handle your order and answer questions related to your order (customer service), we store your first and last name, address, telephone number, e-mail address, IP address and purchase history.

This information is stored as long as we have a legal basis to process your information, for example to fulfill the agreement between us or to comply with a legal obligation under, for example, the Consumer Purchase Act, which means that a product can be complained about for 36 months.

Legal basis: Fulfillment of Purchase Agreement.

To be able to market goods and services

Personal data is processed to:

-Remind of forgotten / abandoned digital shopping baskets

-Send direct marketing via e-mail, text message, social media or other similar electronic channels for communication and by post. For example, by carrying out campaigns or sending offers and invitations to events to: all customers, a certain customer segment (eg shopped at least twice in the past year).

-Use personal data to be able to analyze and make decisions about the target group for which the marketing is to be shown.

-Collect and transfer personal data to the company's marketing partner (s) as well as select the target group for which the marketing is to be shown.

The categories of personal data that are processed are:

Name, Contact information (eg address, e-mail, telephone number), Information on how the customer uses the company's web pages, and other digital channels, Information on completed purchases, User-generated data (eg click and visit history)

In order to understand the type of marketing or direct marketing to be used, analyzes are performed on:

How web pages and other digital channels are used (eg which pages and parts of pages are visited and which searches have been made), Purchase history

Legal basis: For our use of marketing cookies, our legal basis is consent by pop-up with cookie approval.

For other personal data processing, we support ourselves on the following legal basis: Recipients of newsletters, text messages, mail and visitors to the website - legitimate interest. The treatment is necessary to satisfy your and our interest in being able to market products and services that are relevant to you.

Storage period: As long as we believe that you benefit from our communication and you have not chosen to actively say no and no later than 12 months after your customer relationship with us ends. By customer relationship is meant that you have made at least one purchase with us in the last 12 months.

Remember that you always have the right to object to our marketing. You can do this directly in our emails and text messages via a de-registration link or by contacting us at [email protected].

If our marketing is displayed on social media, you can state your preferences directly in the platform you see the marketing in, e.g. via your settings or in connection with the relevant post.


We also collect Personal Information by our Website using cookies (small text files placed on your device) that collect information on and from your browser so that we can provide a good experience for you when using our Website and our online services etc. Names, e-mail address, IP address and web history are collected from you via, for example, the chat function or if you have filled in forms on our website. This is so that we can contact you in the best way at your own request. Read more about cookies in our Cookie Policy.

What information is shared and for what purpose?

Payment provider

 When making a purchase, information is shared with our payment provider. What is stored is first name, last name, address, e-mail address and telephone number. If you choose to pay by invoice, the personal identity number of the payment provider is also saved. The information is saved in order to complete the purchase and to protect the parties against fraud. The payment providers (payment services) we use are: Klarna, Stripe, Swish, Paypal.

Shipping company

In order to deliver your orders and complete our agreement, we must share specific information with the shipping company. What is shared with the shipping company is first name, last name and address information for delivery. E-mail address and / or mobile number may also be shared with the shipping company for notification. Shipping companys varies between countries.

Newsletter & SMS

If you have chosen to subscribe to our newsletter, your first name, last name and e-mail address will be shared with our newsletter provider. This is to be able to keep you updated with information and offers for marketing purposes. We use Mailchimp to send out newsletters.

We communicate via SMS through HelloSMS. Your First Name and Phone Number are shared here.

Mail & Chat

If you choose to contact us via Mail and / or Chat, your name, e-mail address, IP address and web history are stored. We use Helpscout for email & chat function.

Newsletter pop-up

If you choose to become a newsletter subscriber by leaving your e-mail address in the pop-up box on our page, your e-mail address and First Name will be stored. We use Sleeknote for this pop-up function.

A follow up email is sent out about 4 weeks after the order is placed as a feedback to the placed order. This is a one-time email and should not be confused with the Newsletter.

The right of access

You have the right to receive extracts from all information available about you with us. Excerpts are delivered electronically in a readable format.

Right to rectification

You have the right to ask us to update incorrect information or supplement information that is incomplete.

The right to be forgotten

You can request that the information concerning you be deleted at any time. There are few exceptions to the right to deletion, such as whether it should be retained because we must fulfill a legal obligation (for example, according to the Accounting Act).

Responsible for data protection

B.D Sweden AB / Soul Factory is responsible for the storage and processing of personal data in the online store and ensures that the rules are followed.

This is how we protect your personal data

We use industry standards such as SSL / TLS and one-way hash algorithms to store, process and communicate sensitive information such as personal data and passwords in a secure way.

We use a Swedish platform, Quickbutik, which is operated by Quickbutik AB based in Allerum / Helsingborg.

Amendments to the General Terms and Conditions

We reserve the right to make changes to the terms at any time. Changes to the terms will be published online on the website. The changed terms are considered accepted in connection with orders or visits to the website.

Dispute and choice of law

In the event that a dispute cannot be resolved in agreement with the company's customer service and the customer, you as a customer can turn to the General Complaints Board, see For residents of an EU country other than Sweden, complaints can be submitted online via the European Commission's dispute resolution platform, see

In the event of a dispute, we follow decisions from ARN or the corresponding dispute resolution body.

Disputes concerning the interpretation or application of these general terms and conditions shall be interpreted in accordance with Swedish law.